CLIENT
My City Plants
TAGLINE
Grow Something Beautiful
PROJECT SCOPE
Branding / Art Direction / Print Material / Signage
AGENCY
Digital Natives Group
PATTERN
As a secondary brand element, the My City Plants pattern can be used for large fields or backgrounds. The pattern is formed from a repeated and rotated geometric leaf in green stroke on a white background. This element, reminiscient of a mid-century modern aesthetic, allows the brand to “own” a diverse range of applications.
