CLIENT
NFL
PROJECT SCOPE
Art + Creative Direction / Content Strategy / Social Media Graphics / Photoshoots /
Photo Touch-Ups / Recipe Creation / Apparel / Video + Animations
AGENCY
Digital Natives Group
ABOUT
For five years, we worked with the NFL’s Consumer Products division through Digital Natives Group to help build share of mind for NFL merchandise with fans, and encourage them to rep their fandom seven days a week.
NFL FAN STYLE
The National Football League is the most popular sports and entertainment in the world – with 32 teams and millions of fans. And beyond Sunday, it’s often the league’s consumer product offerings, from t-shirts and hats to dog leashes and chili bowls, that are the most tangible manifestation of that fandom.
As fans ourselves, helping to celebrate the culture of fandom has been a continually rewarding experience. Through a refined content strategy and a precision-targeted advertising plan, we’ve seen audience counts skyrocket. During our engagement, Instagram saw 715% growth – and Facebook grew 1,200%, now both strong channels for supporting NFL consumer products.
Engagement has increased across the board as well, with our marquee content pieces across platforms routinely seeing four and five digit reach metrics. And while the goal here is awareness and not direct sales, we’ve seen our top pins regularly drive thousands of dollars in revenue to retail partners.
